I seem to have come, once again, late to the dance. It's only this year that I've become aware of something marvelous happening to clothing.
This is the label in the back of a scoop-neck tee shirt I've had for a couple of years. The tag is printed in the back middle of the neck. When did this start happening? Let's just ignore how long it's taken me to realize this, okay?
I love it. I don't know whose idea it was to do this but I would hug them to pieces if I met them. I have so many favorite shirts with incredibly annoying tags. If you decided to cut the tag out of the item, you could never get it shorn close enough to the seam to not scratch the back of your neck. There seemed to always be little sharp edges. While I wouldn't not buy a garment because of a scratchy tag, it made a piece not the most often selected to be worn.
It seems this is done only in knitwear. I suppose that makes sense. It probably takes some heat treatment to affix the label stamp. After seeing this in the tee shirt, I've seen it in sleepwear and a couple of my polo shirts. This is one innovation in clothing I'm thrilled about, even if I didn't notice it until now.
Beverage: Irish Breakfast tea