Thursday, August 2, 2012
They are doing this promotion where you sent them a photo of special concert cups turned to the artist you'd like to see. You could win VIP tickets to see that artist in concert. The choices are: Trace Atkins, All-American Rejects and Taio Cruz. I've at least HEARD of Trace Atkins.
See, this semi-irritates me. I realize that Arby's has to go with whomever they can find to be a part of a promotion like this. Plus, they have to look at their demographic; where are they most popular and then, by extension, what kind of music does that demographic listen to? And factor in which age group is most likely to actually photograph their drink container and email it. I'm not inclined to photograph and submit the drink container to an online contest. I'm not their target audience.
But what if they gave away tickets to the Lincoln Center Jazz Orchestra? What about the Dallas Symphony Orchestra? Or say the Lyric Opera of Chicago? It's hard to imagine, in this day and age of corporate sponsors being pretty much anywhere, that they couldn't find someone other than these three to go along with the whole VIP idea.
A promotion like this doesn't affect, one way or another, the amount of times I go to Arby's. I do think, however, that companies limit themselves when they don't think beyond country, pop and rap. There's a huge audience for other music and just once I'd like to see a company akin to Arby's acknowledge this. Who knows. By offering VIP tickets to something like the Dallas Symphony, they could entice someone who never would consider classical music, exposing them to that vast repertoire and enriching their life.
Yes, I am tempted to send in the above photo, even though it's half-way between Trace Atkins and All-American Rejects. "Well, I couldn't decide," I'd say. But that's not true. I have decided. I decided I'd just drink my soda and chuck the container. I'll take Old Blind Dogs over any of these any day.
Beverage: Edinburgh's Finest tea