Wednesday, October 5, 2016

Oh Heck No

I was nearly out of cereal so a saunter down that aisle of the grocery was in order. I tend to buy what's on sale although not all the time. Cheerios seems to be perennially on the sale list in a variety of sizes but, as much as I like Cheerios, I'm not interested in eating only little oat circles. I'll look for one box of something interesting and buy a couple of boxes of sale stuff.

It's fall. When did that happen? Man, I could have thought we'd just gotten through July and here it is, the first week of October. Trying to make the memories and time last seems to speed it up. But fall brings apples and, horrifically, pumpkin. In addition to the large squashes placed strategically by the entry to the grocery, pumpkin-flavored this and that is in almost every aisle, even in cereal. Have you see these?

Now, you know I will eat things just so you don't have to, but, folks, I'm drawing the line, right here, right now. Nope. No way. I like both Special K and Mini-Wheats, but there is just no way I'm buying either of those in a pumpkin flavor to try them. You do know neither of these is flavored with real pumpkin, right? These are chemically created pumpkin flavors. There's no health benefit from real pumpkin here. It's another way to part you from your hard earned greenbacks. Be strong. Don't succumb. 

That being said, I might, if it goes on sale, try the apple cinnamon Special K. I'm old enough to remember when Post put out cereals in square boxes. Designed, they said, to fit better into a cupboard, they had freeze dried fruit in them. I remember apples and strawberries for sure. I can't find when they came out or what were some of the names of the cereal but I remember them in our pantry. It was situated under the stairs to the second floor and the shelves were not very wide. The square boxes were a boon to us and we could have a variety of cereals and not have them take up as much space. Alas, consumers thought the change to the shape equalled a change in the amount contained in a box and these disappeared after 3-4 years. Freeze dried fruit bits have never really gone away so I expect the apple cinnamon's fruit will be the same kind of thing. 

I read an article last month which said manufacturers introduce dozens of new cereals every year. You might think your grocery has all of them, but quite a few are for specific regions of the country and you won't see them. Cereal is a very cutthroat business and manufacturers don't make a lot of money on a box. This is why many cereal producers snapped up beverages, pastas sauces and crackers. With food trends heading toward non-GMO's and protein, you can expect to see more, not less, specialty cereals vying for space on the shelves. 

If only they'd bring back Kaboom. 

Beverage:  Water


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